These are four key strengths that differentiate UC Berkeley from other universities.

As communicators, we must choose which stories to elevate and which ones to leave at the water cooler. The following are filters that you can use when you choose stories whose collective impact is showcasing the myriad ways in which UC Berkeley is “reaching further”:

Conviction: You can reach further with conviction. Connect your message to an unwavering belief, cause or higher calling.

Excellence: You can reach further with excellence. Share stories about individual or collective achievements that outshine anything attempted before.

Scale: You can reach further with scale. Demonstrate the impact of UC Berkeley’s efforts to improve the world around us or significantly change an individual’s life.

Diversity: You can reach further with diversity. Show the unique ways in which UC Berkeley connects disciplines, projects and people to create new paradigms that can transform the world.